How to survive in the fierce competition of website construction
：2016-12-16 11:05:46•：1 • Enterprise News
Website construction market competition is growing, the popular Internet SMEs want to survive in this competition, the first is the service in place and corporate purposes, vision to long-term. Small and medium enterprise website construction to create their own enterprise image, enterprise website for publicity is an important window is an interactive and good communication platform between the enterprise's first partner, but also enterprises and consumers.
Market analysis and product segmentation of small and medium enterprise websites
Now the Internet user groups too large, a large group of Internet users will enter the name of the Baidu search engine or domain name access website. Customers visit the site will find the enterprise number and address, but if the site is too simple, not professional, then how customers will have a brand image. Small and medium enterprises do not need to like large enterprises to do the site fully functional website cool when the construction site of the flashy without substance, enterprises need to fine characteristics of their products so as to show the promotion, do their own website to the website promotion will feature exclusive customer loyalty and increase customer stickiness increased access.
Small and medium enterprises choose servers need to be cautious
Many new companies will use Hongkong virtual host or some free hosting sites, not only save money but also do not need to record. But these free or cheap mainframe performance or stability is not so good, slow Web site loading affect customer browsing; a little more visits or attack will be completely paralyzed. General user habits are more than 5-10 seconds off you load this not out of the site, unless the title won the user or love is important or not more than three seconds.
A new station from the content is not and old station than, the only thing to do is let each visit your site users can feel the site really attentively done. Compared to your peers site speed open fast, users naturally like your site, so choose a good server is a small and medium enterprises must do.
Small and medium-sized enterprise website construction program and code structure to help SEO a neat layout concise source allows you to optimize the multiplier and a little, no matter what is the best procedure to generate static or pseudo static, 1 to 2 SEO to optimize the same configuration of static or pseudo static will be a little faster than dynamic loading.
SMEs need to analyze target customer groups
The enterprise should analyze the website user groups to design website, program, database, website user groups are common users, dealers, suppliers of raw materials, two kinds of competitors before for existing and potential users, but also need to focus on the web content meet the object. Supplier is in addition to integrated e-commerce site, most of the information release based enterprise website rarely search, so not the key object. As for competitors, the purpose of the visit is to understand your TDK and business trends or website design materials which are worth learning place.
The content of small and medium enterprise website construction needs to be useful to the user
Are content is king, content original but simple original really useful for search engines? But it is not possible that if the content is copied but useful to users, people who browse the site to see more pages to reduce the rate of jump out, and more loyal users. So friendly to search engines. It thinks the site is worth. So an article is the best standard is useful for users willing to spend time to see your article, even if you do not do rankings website ranking will go up.
Enterprise website gives visitors a first look is what feeling
Personally think that customers visit friendly degrees from three points to grab 1, website access speed is fast, 2 of the website, color, layout style and corporate image (logo), 3 unified layout content even if effective update information, picture text is the real content of the planning is detailed and reasonable; in addition, online contact customer service, message board is also the necessary feedback platform. Small and medium enterprises to do the marketing and promotion of website promotion information we must first consider how to let customers found that only you have been discovered, he would know you well, let the customer know you don't know, let you know your customer share, such as the spread of the virus. This is the basis of small and medium-sized enterprise website promotion.
If you want to find a website construction company, companies should choose experienced, reputation team to build and maintain your site. Although each of the companies are looking for a good staff for the sake of the enterprise, but the construction site is the same, to find a good website construction company to do, if the small and medium enterprises have their own web site has a lot of problems to consider, and then go to the site until the time will be very troublesome. If you want to find a website construction company they consider the issue is very comprehensive, so you do not worry about the site can also promote your enterprise information you also use what Pro pro.